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About Us

Badass Ballyhoo is dedicated to providing the freshest bait of the highest quality to our clients. That’s why we operate straight out of Marathon, FL, less than one mile from the base of the notorious Seven Mile Bridge. This landmark of the Florida Keys is a hub for commercial harvest of ballyhoo during the winter months. When we board our company-owned boats to catch them, we return to our waterfront facility within hours.

What does this mean? Our bait is the freshest, hardiest, and most naturally processed bait in the industry. Never sacrificing quality for price, and never jeopardizing ethical practices in the name of bait fishing, we strive every day to uphold superior business practices. But, don’t just take our word for it. Know the difference with Badass Ballyhoo bait, and make a good day of fishing a great day.

Why Our Ballyhoo?

Badass Ballyhoo products are vacuum-sealed and blast frozen within hours of being caught, making them the freshest bait available. Shipping both domestically and internationally, check out what our bait could mean for your next day of fishing.

Increased Productivity

Whether you’re a weekend warrior or a professional crew, quality bait can make or break your time on the water. As fishermen ourselves, we understand that there’s nothing worse than spending a bulk of your day changing out baits. The unrivaled quality of our bait allows you to spend less time switching washed out baits, and more time unhooking fish..


Locally Sourced

Can you say with confidence where your bait is from and how long it took to get there? We can. We operate our own company boats, catching most of our product within a few miles of our waterfront processing facility. Located in Marathon, FL Keys, less than a mile from the base of the Seven Mile Bridge, we process our bait within hours of catching it.

Guaranteed Quality

Quality bait is the hallmark of our business model. Bait is vacuum-sealed in packs of six to ensure uniform sizing as well as proper freezing and a tight seal. Badass Ballyhoo is proud to hold two active licenses and to be owned and operated by commercial fishing families with decades of experience. We understand the key to success is in the bait.

Our Products

Our products are fresh-caught and quickly frozen before being delivered to bait stores in Florida and the mid-Atlantic. The addition of our ballyhoo to your cooler could make the difference in winning or placing in a tournament or catching that trophy gamefish. If you’re spending the day catching game fish such as sailfish, wahoo, marlin, dolphin, and tuna, you need our badass bait.

Making a good day of fishing, a great day of fishing.

That’s pretty badass.


Badass Bait Company, an FL-based company, provides the highest quality fresh-caught frozen bait in the country.

Let's Talk

  • Address:

    1264 Oceanview Ave
    Marathon, FL 33050
  • Email:

  • Office/Sales:

    (305) 224-8091
  • Fax:


Contact Us